You want to be more productive, right? Get more stuff done. Make a lot of progress. Start to move the bottom line to make your business more profitable. It’s the goal in some way, shape, or form for all of us. And most of us think we have to make some big leaps to get there. But here’s the big secret. It doesn’t have to be that way. If you focus on consistency and so something to make progress every single day, you’ll greatly increase your chances of success.
Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business. Yes, you can go all out and get a lot of work done all at once. There’s a time and place for that. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. It shouldn’t be your default strategy. Why? Because you’ll burn out.
Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it. A much better strategy - aside from those brief periods of hustle - is consistency. If you make an effort to get something done every single day, you’ll make a lot of progress in the long run. Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.
Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours. It’s much easier to justify not doing something that’s hard or takes a long time. Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week than working for two hours once or twice a week.
Habit is one way how consistency can help you grow your business. But there’s something else that will work in your favor when you start to put in a small bit of effort every day. You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post.
I encourage you to shift your mindset towards a focus on the consistency that will allow you to continue growing, expanding, and most importantly moving the needle in the right direction when it comes to your bottom line.